Zooming in on the Port of Oakland, boats at sea, a neighborhood cloaked by smoke and sky scrapers. The first 30 seconds is completely b-roll footage that’s made into a slideshow of deserted locations, bleak and almost apocalyptic imagery. It’s a black and white tone with a deep contrast that gives off a gorgeous yet ominous ambiance. One of Kendrick Lamar’s cleverest music videos. From Alright, to For Free?, then to DNA, Element and now this, Kendrick never stops amaze his audience.The video begins with a wide angle shot of the Oakland Bay Bridge in a color that can only be described as dark sky paradise (you’re welcome Sean). Tell me when your loyalty is comin’ from the heartĭo it start with your woman or your man? (Mmm)ĭo it end with your family and friends? (Mmm) Is it unconditional when the ‘Rari don’t start?
Is it love for the streets when the lights get dark? Is it comin’ down with the loud pipes and the rain?īig chillin’, only for the power in your name Is it money? Is it fame? Is it weed? Is it drink? This video is really the showcase for sins – Pride-,violence – Element – and temptation – Lust. She replied: « Oh yes, you have lost something. « Hello, ma’am, can I be of any assistance? It seems to me that you have lost something. I decide to go over and lend a helping hand, you know? So after watchin’ her struggle for a while, Her presence reminds of the blind woman’s introduction, that caught Kendrick’s attention in BLOOD. The beginning of this clip really pictures a hellish kind of atmosphere, with a throne where a damned Kendrick is sitting, blindly waiting for his end.īefore we picture Kendrick losing his life, let’s keep in mind that tracks like the Duckworth, rewind the whole story up: this suggests that all this hell and damnation never happened this suggests that the man has the choice between life and death (as it is said in the Bible). There is a reflection indeed.Īs God Is Gangsta incorporates the track For Sale?, where Kendrick does the impression of Lucy’s voice of Lucy (the evil), in a picture illustrated with red colors, and sinful party with naked women.Īs far as Loyalty is concerned, the video direction takes the exact same coloring codes. The music video ends up with Kendrick having a lone walk, when the album opens up with the statement « So I was takin’ a walk the other day ». is the follow up of the end of the music video for God Is Gangsta, previously analyzed. There is a theory that implies that DAMN. Ĭonnection with For Sale? and God Is Gangsta Indeed, the woman you’re loyal too, might refer to some kind of metaphore for your fall, or your death.
#ANALISYS OF ALRIGHT BY KENDRICK LAMAR FULL#
She may look good on the outside, but this flower may be full of bees and no honey. Girl, you look so good, it’s to die for (Loyalty) Say if you a bad b*tch, put your hands up high (Poetic Justice)Īll I want tonight is just to get high up The song in itself begins like Poetic Justice, with the intro having that voice all turnt up, in the background during the introduction.
might lead him to the death of his reckless lifeĭamned or blessed, depends on who you’re loyal to.įourth single off of Kendrick Lamar’s most successful album, previously analysed, DAMN., LOYALTYcovers many layers and is illustrated with a very clever music video.
His love for H.E.R came from the depth of his reckless heart